Digital Billboards & Static Billboards
It used to be that your own only option for billboards was to slap a bright picture and catchy slogan on the massive sign and call it good. But with the growth of digital LED billboards, advertisers now have many more options than ever before. Digital and traditional billboards have their differences but are both excellent advertising options. Which one is better for your business? Let’s explore.
Digital billboards are electronic displays that are controlled remotely by computers and are taking the outdoor advertising experience to a whole new level. Since digital billboards are controlled remotely they offer much more flexibility to the advertiser. Digital allows you to update your messages on the fly, run multiple messages in your spot, and incorporate RTD and social media feeds.
Static billboards have been a long-standing element of advertising for many companies throughout the years and have proven their worth among business owners. Static billboards are the only form of media that offers businesses constant 24/7 exposure that cannot be turned off, thrown away, or ignored, which in turn, makes them very effective at spreading brand awareness to the masses.
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