Reaching 50 years in business is no small achievement, and for Cyprus, it’s an especially significant milestone. Jack’s Pizza, one of the oldest ongoing pizza brands in Limassol and across Cyprus, has become a true household name. Known for its dedication to fresh, locally grown vegetables and the finest quality meats, Jack’s Pizza has always valued authenticity and flavor. The brand now celebrates its 50th anniversary with a powerful billboard campaign showcasing both its legacy and its vision for the future.
Choosing the Perfect Billboard Locations
To honour this milestone, we worked closely with Jack’s Pizza to craft a campaign that could capture the attention of thousands across Limassol. Our team carefully selected high-impact locations that aligned with the brand’s presence and audience. This included Makariou Avenue, a bustling hub where one of Jack’s Pizza’s beloved stores is located, ensuring visibility right where customers are already thinking about food. We also secured prime boards along Spyrou Kyprianou Avenue and other major roads that connect busy neighbourhoods with commercial areas, guaranteeing maximum exposure to both loyal customers and new audiences.
The strategic placement of these billboards created a constant reminder of the brand’s milestone, encouraging both nostalgic long-time fans and curious newcomers to visit Jack’s Pizza.
Creative Concept and Design by Online Solutions
The Jack’s Pizza 50-year campaign wasn’t just about placement – it was about storytelling. Alongside our sister brand, Online Solutions, we developed the creative concept and design for the campaign. The goal was to balance heritage with freshness: honouring five decades of delicious tradition while still appealing to a modern audience.
Through bold visuals, celebratory messaging, and an authentic connection to the brand’s history, the designs stood out on the streets of Limassol. These creative assets gave the campaign consistency across every billboard, strengthening brand recall and reinforcing the pride of such a remarkable anniversary.
Why Static Billboards Worked Best
The campaign focused primarily on static billboards, and for good reason. Static billboards are timeless and reliable, offering 24/7 visibility without interruption. Unlike digital ads that change, static boards give a constant presence, making them ideal for milestone campaigns that need to stay top-of-mind for weeks or months at a time.
Another benefit of static billboards is their size and prominence. They dominate key roads, drawing attention from drivers and pedestrians alike. In the case of Jack’s Pizza, static billboards helped highlight the 50-year milestone as something solid, lasting, and deeply rooted in Cyprus culture – just like the brand itself.
A Milestone Worth Celebrating
The Jack’s Pizza 50-year campaign demonstrates the power of outdoor advertising when combined with strong strategy and creative design. By choosing the right locations, crafting a meaningful message, and leaning into the reliability of static billboards, we helped amplify one of the biggest milestones for a beloved Cypriot brand.
For a business that has been part of Cyprus for five decades, this campaign was not just advertising – it was a celebration of history, community, and of course, great pizza.
