When it comes to food & beverage marketing in Cyprus, standing out is everything. From mouth-watering visuals to catchy slogans, billboard advertising has proven to be one of the most powerful ways to capture attention, build awareness, and drive customers through the door – or to the delivery app. Across Cyprus, food brands are using the streets, highways, and even buses to make a lasting impression.
The Role of Billboards in Food & Beverage Marketing
Billboards remain one of the most effective forms of outdoor advertising for food and beverage brands. They’re bold, visual, and impossible to ignore – especially when strategically placed in high-traffic areas such as city centers, coastal roads, and highways. Whether it’s a restaurant, café, delivery app, or fast-food chain, billboards in Cyprus offer the perfect mix of visibility and impact.
What makes billboards particularly effective for this industry is their ability to appeal to emotion and appetite. A single image of a sizzling burger or a freshly baked pizza can trigger an instant craving. Combine that with a clear message or promotion, and you’ve got an ad that converts.
Case Study: 50 Years of Jack’s Pizza
One of the best examples of food & beverage marketing in Cyprus done right is the Jack’s Pizza “Since 1975” campaign, celebrating 50 years of Cypriot pizza excellence. As one of the island’s oldest pizza brands, Jack’s Pizza launched a large-scale billboard campaign to honor its legacy and remind customers why it has remained a household name for decades.
The campaign, designed in collaboration with Online Solutions, combined nostalgic messaging with bold visuals, highlighting the brand’s authentic ingredients and deep roots in Cyprus’ culinary scene. The billboards were placed strategically in key Limassol locations such as Makariou and Spyrou Kyprianou, catching the eye of both loyal customers and new generations. It was not just a celebration of history but also a showcase of how effective long-term billboard branding can be.
The Nag’s Head Pub: A Limassol Classic on the Move
When it comes to timeless spots in Limassol, The Nag’s Head Pub is a true classic. Established decades ago, this beloved British-style pub has been serving locals and visitors with great food, drinks, and unforgettable moments – making it one of the city’s most iconic hangouts. Known for its cozy atmosphere, hearty dishes, and welcoming staff, The Nag’s Head continues to thrive as a go-to destination for friends, families, and sports fans alike.
This year, the pub took its branding a step further with a creative bus advertising campaign, featuring the taglines “Creating Memories” and “Book Your Table.” The campaign perfectly captures what The Nag’s Head stands for – good times, great company, and lasting experiences.
By advertising on buses that travel across Limassol, The Nag’s Head brought its story to the streets, reaching thousands of people daily. Whether you’re a local passing through the city or a visitor exploring the area, the bold visuals and warm message of the campaign make the brand instantly recognizable.
This move shows how traditional establishments can stay relevant through modern out-of-home advertising. By embracing bus advertising in Cyprus, The Nag’s Head continues to grow its presence while celebrating its rich history, proving that great memories, like great pubs, never go out of style.
Dodo Pizza: Leveraging Billboard Messaging for Delivery
Another great example of effective billboard use comes from Dodo Pizza. Their recent campaign captured attention with a simple, clear, and compelling message: “Enjoy Free Delivery on All Platforms.” The brand’s collaboration with Bolt, Wolt, and Foody – the top delivery platforms in Cyprus – was perfectly reinforced by outdoor advertising. The large, bright visuals placed across major Limassol and Nicosia roads reached thousands daily and directly influenced order volumes.
The Bottom Line
From Jack’s Pizza’s heritage campaign to The Nag’s Head bold bus ads and Dodo Pizza’s delivery promotions, it’s clear that outdoor advertising in Cyprus is a driving force for the food & beverage industry. With creativity, consistency, and smart placement, brands can use these high-impact visuals to build awareness, trigger cravings, and ultimately boost sales.
In Cyprus’ competitive F&B scene, one thing’s for sure – if you want to be remembered, you need to be seen.
